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Seat Belt Advertising from New Zealand.

Each year, approximately 90 people are killed on New Zealand roads because they didn’t wear a seatbelt. Many of these lives could’ve been saved if the person had belted up. NZ Transport Agency wants people to wear the belt.

This campaign brings  ‘risk’ to the front of the mind and show people why they should always wear a seatbelt.

Belted Survivors, although they sustained injuries, they survived to share their story. See the their videos and pictures here.

Seatbelts save lives – it’s that simple. A seatbelt supports you if you’re involved in a crash or if the vehicle you’re in stops suddenly. In these situations, the force on the seatbelts can be as much as 20 times a person’s weight. If a seatbelt isn’t worn, this is how hard a person would hit the inside of the vehicle. Wearing a seatbelt increases the chance of surviving a crash by 40%.